UNLOCK THE MAGIC OF CONFECTIONERY WITH ROWNTREES®

 

If you want to purchase ROWNTREE’S® wholesale sweets to offer your customers and employees, you can find out more about this incredible confectionery brand here with Nestlé Professional.

 

Get in touch to discover more about purchasing ROWNTREE’S® sweets wholesale with Nestlé Professional, through our wholesaler partners

 

 

 

YEAR LAUNCHED

 

REACH

 

BRAND VALUE

 

MEDIA SPEND

 

 

 

ROWNTREE’S® offer a range of delicious fruity sweets crafted with care and attention


ROWNTREES Fruit Pastilles Tube

 

RANGE AND FORMATS

 

Consumers can discover ROWNTREE’S® in a range of formats including tubes, multipacks and sharing bags:

 

ROWNTREE’S® FRUIT PASTILLES

ROWNTREE’S® FRUIT GUMS

ROWNTREE’S® PICK AND MIX

ROWNTREE’S® JELLY TOTS

ROWNTREE’S® RANDOMS

ROWNTREE’S® TOOTY FROOTIES

 

Nestlé Rowntrees logo

 

In 1862, Henry Rowntree bought a simple cocoa works in York and turned it into a confectionery company. Henry was joined in business in 1869 by his brother Joseph Rowntree who eventually took over and transformed the company’s fortunes. The brothers hired French confectioner August Claude Gaget. With his expertise, they developed the recipe for ROWNTREE’S® Fruit Pastilles.

 

Read more about the history of our incredible confectionery brands

 

 

 

WHY CONSUMERS CHOOSE THE BRAND

 

 

40% of consumers choose ROWNTREE’S® Randoms because of the variety of flavours compared to other confectionery brands.3

 

 

 

 

Nestlé Rowntrees logo

 

DID YOU KNOW?

 

 

ROWNTREE’S® is the #1 brand in Fruit Sugar Singles.4

 

ROWNTREE’S® is also the #1 brand in Fruit Sugar Multipacks.5

 

ROWNTREE’S® is a brand with an incredible history – Fruit Pastilles were launched in 1881, making them ROWNTREE’S first fruit sweet.

 

 

RECIPE NEWS

 

 

Two of the best-selling products: ROWNTREE’S® Fruit Pastilles and ROWNTREE’S® Randoms; have 30% less sugar versions. The sugar removed has been replaced by increasing the fibre content in these versions that are being offered alongside the existing, classic products to promote choice to consumers. 

 

ROWNTREE’S® sweets contain real fruit juice and no artificial colours, flavours and preservatives.

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Nestlé Rowntrees logo

 

DISCOVER ROWNTREES®

 

 

 

Sources:

(1) MAT Value Sales IRI Data to 24 March 2018 (excludes Jelly Tots and Tooty Frooties); (2) Nestlé Internal Data, 2017; (3) Toothfairy Segmentation 2015, Added Value, Kantar; (4) IRI MAT 52 weeks to 20 April 2018; (5) IRI MAT 52 weeks to 24 March 2018.

 

 

 

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