MILKYBAR® is the #1 white chocolate brand since 1936.4
If you’d like to provide MILKYBAR® to your customers or employees, we offer this delicious white chocolate wholesale with Nestlé Professional. Find out more about this incredible Nestlé confectionery brand here.
Get in touch to discover more about purchasing MILKYBAR® wholesale with Nestlé Professional, through our wholesaler partnerships.
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Great creamy tasting, smooth white chocolate. MILKYBAR® still maintains strong milk credentials today and its simple, uncomplicated recipe is loved by both kids and adults alike.
Consumers can discover MILKYBAR® in a range of formats including wrapped bars and blocks, sharing bags and individually-wrapped treats in bags:
MILKYBAR® MEDIUM BAR
MILKYBAR® BLOCKS
MILKYBAR® BUTTONS
MILKYBAR® BAGS
MILKYBAR® WOWSOMES®
In 1936, in collaboration with the pharmaceutical company Hoffmann-La Roche, Nestlé launched Nestrovit; a condensed milk product. Nestlé decided that they wanted to try to create a solid, tablet form of Nestrovit and came up with the idea of adding cocoa butter. So, as a result, in 1937 MILKYBAR® was created.
The recipe is different today, but at MILKYBAR® we still love milk – you only have to look at our simple white chocolate recipe to see how much!
Read more about the history of our incredible confectionery brands
The percentage of milk in the core range recipe has increased from 26% to 37.5% and which makes milk the brand’s no.1 ingredient.
MILKYBAR® is part of the Nestlé Cocoa Plan which ensures a better future for cocoa farmers and even better chocolate for your customers.
MILKYBAR® contains no artificial colours, flavours and preservatives.
Sources:
(1) MAT Value Sales IRI Data to 24 March 2018; (2) Nestlé Internal Data, 2017; (3) Nestlé Mums Equity Scorecard, Millward Brown September 2017; (4) IRI InfoScan Extended Snack Outlets, Chocolate Value Sales 52 w/e 21 April 2018; (5) Kantar Millward Brown Mums Equity Dip, September 2017.