Great creamy tasting, smooth white chocolate. MILKYBAR® still maintains strong milk credentials today and its simple, uncomplicated recipe is loved by both kids and adults alike.

RANGE AND FORMATS

Consumers can discover MILKYBAR® in a range of formats including wrapped bars and blocks, sharing bags and individually-wrapped treats in bags:

In 1936, in collaboration with the pharmaceutical company Hoffmann-La Roche, Nestlé launched Nestrovit; a condensed milk product. Nestlé decided that they wanted to try to create a solid, tablet form of Nestrovit and came up with the idea of adding cocoa butter. So, as a result, in 1937 MILKYBAR® was created.

The recipe is different today, but at MILKYBAR® we still love milk – you only have to look at our simple white chocolate recipe to see how much!

Read more about the history of our incredible confectionery brands

WHY CONSUMERS CHOOSE THE BRAND

DID YOU KNOW?

RECIPE NEWS

The percentage of milk in the core range recipe has increased from 26% to 37.5% and which makes milk the brand’s no.1 ingredient.

MILKYBAR® is part of the Nestlé Cocoa Plan which ensures a better future for cocoa farmers and even better chocolate for your customers.

MILKYBAR® contains no artificial colours, flavours and preservatives.

DISCOVER MILKYBAR®

Sources:

(1) MAT Value Sales IRI Data to 24 March 2018; (2) Nestlé Internal Data, 2017; (3) Nestlé Mums Equity Scorecard, Millward Brown September 2017; (4) IRI InfoScan Extended Snack Outlets, Chocolate Value Sales 52 w/e 21 April 2018; (5) Kantar Millward Brown Mums Equity Dip, September 2017.