The collaboration put the students and their designs at the heart of the campaign – an opportunity for up-and-coming designers to showcase their talent in a real-world setting. For their creative process, the students took inspiration from the world around them and worked to the theme of positivity.
Purvaja Patel, student designer of ‘What Brightens Your Morning?’ said: “The inspiration came from how I perceived a morning in an urban city. In this busy world, our lives have become monotonous and grey. I think that a little bit of colour would go a long way, giving that much-needed boost to our mornings.”
With this new campaign we aim to invigorate the category – elevating its Azera By Design tins to a league of their own: staying relevant to its audience and giving businesses everywhere the choice of bold designs that enliven the workplace.
The new 500g limited edition tin designs will be available for four months nationwide.
‘What Brightens Your Morning?’ design available from 21 August 2017
'Spark 2.0’ design available from 1 November 2017
