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NESCAFÉ® AZERA® By Design launches for the workplace

Monday, August 21, 2017

Introducing the very first 500g limited edition tins for the workplace: ‘What Brightens Your Morning?’ and ‘Spark 2.0’ from the Azera By Design range. The iconic tin designs were developed by students from the University for the Creative Arts (UCA) in partnership with our NESCAFÉ AZERA brand team.

 

Nescafé Azera By Design Americano 500g Tin
Nescafé Azera Logo
 
The collaboration put the students and their designs at the heart of the campaign – an opportunity for up-and-coming designers to showcase their talent in a real-world setting. For their creative process, the students took inspiration from the world around them and worked to the theme of positivity. 
 
Purvaja Patel, student designer of ‘What Brightens Your Morning?’ said: “The inspiration came from how I perceived a morning in an urban city. In this busy world, our lives have become monotonous and grey. I think that a little bit of colour would go a long way, giving that much-needed boost to our mornings.”
 
With this new campaign we aim to invigorate the category – elevating its Azera By Design tins to a league of their own: staying relevant to its audience and giving businesses everywhere the choice of bold designs that enliven the workplace. 
 
The new 500g limited edition tin designs will be available for four months nationwide.
 
 
Front view 2 Nescafé Azera Americano Tin 500g
‘What Brightens Your Morning?’ design available from 21 August 2017
Front view 1 Nescafé Azera Americano Tin 500g
'Spark 2.0’ design available from 1 November 2017