Unpacking Sustainability: Insights from latest Footprint Packaging Podcast
Top voices from packaging, foodservice and sustainability unite to tackle packaging reduction challenges and navigate the shift towards more eco-friendly systems. In the latest episode, 'Packaging: Materials & Substitution' in association with Nestlé Professional, experts delved deep into strategic priorities, assessing the sustainability landscape and charting a course towards a greener future.
In the quest for sustainability, the foodservice industry stands at a crucial crossroads. With packaging topping the agenda for many out-of-home businesses, the search for sustainable options is more pressing than ever. In this latest episode of the Footprint Packaging Podcast, industry leaders explored the complexities of material reduction and substitution and sustainability strategies, shedding light on the path forward.
The podcast was hosted by Nick Hughes, Associate editor at Footprint, with expert attendees including:
- James Marsh - Senior Packaging Specialist, Nestlé UK and I
- Martin Kersh - Executive Director, Foodservice Packaging Association
- Justin Turquet - Director of Sustainability, Bunzl Catering & Hospitality
- David Burrows - Associate Editor, Footprint
Assessing sustainability criteria
As businesses pivot in search of sustainable packaging options, the need to evaluate alternative materials grows ever stronger. From environmental impact to practicality and cost-effectiveness, each material must undergo rigorous scrutiny.
The experts weighed in on the factors driving these assessments and the challenges of balancing sustainability with operational needs. The three major themes highlighted included the need for less packaging to reduce the amount of single use packaging on the market, creating better packaging to combat this, and finally to have better systems regarding recyclability of all packaging.
James noted that Nestlé’s commitment to reducing its use of virgin plastic by one third by 2025 (from 2018) has led to Buxton Water now using 100% recycled plastic. The Nestlé Institute of Packaging Sciences explores innovations for new packaging materials and Nestlé has packaging testing centers around Europe. Nestlé has also invested in recycling facilities and infrastructure to ensure recycling is more easily available.
Exploring alternative materials
Amid growing environmental concerns, businesses are turning to alternative packaging materials such as seaweed and palm leaf. However, the question remains: are these choices truly sustainable? The podcast guests dissect the trends and traction behind these materials, offering insights into their viability in out-of-home settings.
David Burrows, Associate Editor, said: “Novel materials have a lot of potential, especially those that use waste from other sectors, things that would ordinarily be wasted can now be recirculated. But it doesn't fully help us with the systems thinking that we need around reduction and reuse...Great to keep trying these novel solutions but we need to have more focus on its reusability.”
The panel discussed the need to look at good reusable systems that work at scale and are affordable to customers. The need for governments to get behind compostable options was also discussed, with the need for more support a priority.
Is paper the better alternative?
In the ongoing quest for sustainable packaging, paper emerges as a promising alternative to traditional materials. However, it became clear during the discussion that the suitability of paper packaging hinges on various factors beyond its eco-friendly image.
While paper holds undeniable appeal due to its biodegradability and renewability, the podcast highlighted the complexities that lie beneath its surface . Not all products are suitable for paper packaging. An example given was during COVID lockdowns when restaurants set up delivery services and had to send out food on the back of bikes in the rain.
There are also differences across Europe in the ability to recycle paper, with UK at 90%, Germany at 95% and France at 50% as three examples given. It was agreed that trying to get paper to replace or act like plastic can, in some instances, make it less recyclable than what it’s trying to replace.
Meeting consumer expectations
Ultimately, packaging solutions must align with consumer expectations and preferences. As the demand for sustainable products continues to rise, businesses must navigate the intersection of environmental responsibility and consumer satisfaction.
Paper packaging offers a compelling narrative of sustainability, but its effectiveness in meeting practical requirements remains a critical consideration
In the end, businesses strive to make sustainable choices in their packaging practices, driven by a desire to do what's right for the planet and their customers. However, to achieve true sustainability, further large-scale trials and collaborative efforts are necessary.
The Footprint Packaging Podcast provides a platform for industry leaders to discuss these challenges and opportunities, offering valuable insights into the complexities of sustainable packaging.
For a deeper understanding of these discussions and to stay informed on the latest developments in packaging sustainability, we encourage listeners to tune in to the full episode.
