Smarties logo

 

UNLOCK THE MAGIC OF CONFECTIONERY WITH SMARTIES®

 

If you’re looking to offer SMARTIES® to your customers or employees, you can buy wholesale or bulk SMARTIES® with Nestlé Professional. Find out more about this incredible Nestlé confectionery brand here.

 

Get in touch to discover more about purchasing SMARTIES® wholesale with Nestlé Professional, through our wholesaler partnerships.

 

 

 

YEAR LAUNCHED

REACH

BRAND VALUE

Release the fun of SMARTIES® milk chocolate sweets. Smooth milk chocolate sweets covered in colourful crisp sugar shells

 

 

RANGE AND FORMATS

 

Consumers can discover SMARTIES® in a range of formats including hexatubes, cartons, sharing bags, sharing blocks:

 

SMARTIES® TUBE

SMARTIES® CARTON

SMARTIES® SHAREBAG

SMARTIES® SHARING BLOCK

 

 

In 1962, SMARTIES® were exported to continental Europe, specifically to Germany, Belgium, the Netherlands, France and Italy. Due to the success, production started in Hamburg, Germany in 1965 to supply increasing demand.

 

SMARTIES are now available all around the world, with leading markets being UK, Germany, Canada and Australia.

 

 

Read more about the history of our incredible confectionery brands

 

 

 

 

WHY CONSUMERS CHOOSE THE BRAND

 

 

44% of mums think SMARTIES® are fun to eat and 39% of mums love SMARTIES® as a brand.2 

 

 

 

 

DID YOU KNOW?

 

 

Deliciously smooth milk chocolate has been at the heart of SMARTIES® for more than 80 years.

 

First made in York in 1882 and called Chocolate Dragée and then Chocolate Beans.

 

SMARTIES® are now so popular that over 33% of households in the UK buy them and at Christmas they’re a number one stocking filler in a giant tube.3

 

 

RECIPE NEWS

 

Unique to the UK and Ireland, Orange SMARTIES® are the only SMARTIES® that have their own flavour – with the shell infused with natural orange oil to give it its distinctive taste and they have been a huge hit. 

SMARTIES® sold in the UK and Ireland are produced using certified sustainable cocoa, sourced through the Nestlé Cocoa Plan.

SMARTIES® are coloured with natural colours – from food and plant extracts only. They contain no artificial colours, flavours and preservatives.

 

 

DISCOVER SMARTIES®

 

 
 

 

 

 

Sources:

(1) MAT Value Sales IRI Data to 24 March 2018; (2) Nestlé Mums Equity Scorecard, Millward Brown September 2017;

(3) https://www.nestle.co.uk/aboutus/history/blog/posts/smarties

 

 

 

DISCOVER OUR OTHER NESTLÉ BRANDS