Deliciously smooth milk chocolate has been at the heart of SMARTIES® for more than 80 years.
If you’re looking to offer SMARTIES® to your customers or employees, you can buy wholesale or bulk SMARTIES® with Nestlé Professional. Find out more about this incredible Nestlé confectionery brand here.
Get in touch to discover more about purchasing SMARTIES® wholesale with Nestlé Professional, through our wholesaler partnerships.
YEAR LAUNCHED
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BRAND VALUE
Release the fun of SMARTIES® milk chocolate sweets. Smooth milk chocolate sweets covered in colourful crisp sugar shells
Consumers can discover SMARTIES® in a range of formats including hexatubes, cartons, sharing bags, sharing blocks:
SMARTIES® TUBE
SMARTIES® CARTON
SMARTIES® SHAREBAG
SMARTIES® SHARING BLOCK
In 1962, SMARTIES® were exported to continental Europe, specifically to Germany, Belgium, the Netherlands, France and Italy. Due to the success, production started in Hamburg, Germany in 1965 to supply increasing demand.
SMARTIES are now available all around the world, with leading markets being UK, Germany, Canada and Australia.
Read more about the history of our incredible confectionery brands
Unique to the UK and Ireland, Orange SMARTIES® are the only SMARTIES® that have their own flavour – with the shell infused with natural orange oil to give it its distinctive taste and they have been a huge hit.
SMARTIES® sold in the UK and Ireland are produced using certified sustainable cocoa, sourced through the Nestlé Cocoa Plan.
SMARTIES® are coloured with natural colours – from food and plant extracts only. They contain no artificial colours, flavours and preservatives.
Sources:
(1) MAT Value Sales IRI Data to 24 March 2018; (2) Nestlé Mums Equity Scorecard, Millward Brown September 2017;
(3) https://www.nestle.co.uk/aboutus/history/blog/posts/smarties