“63% of people would share positive feedback as a result of unexpected freebies.”
Research conducted on behalf of Nestlé Professional by OnePoll, April 2015
The survey, conducted by OnePoll on our behalf, revealed almost 70 per cent of consumers feel more valued when given unexpected ‘freebies’ in hotels. Similarly, 63 per cent of the respondents mentioned they would be more likely to share positive feedback as a result.
What’s more, 1 in 4 people would be more likely to tip when offered complimentary mints at the end of a meal in a restaurant. Remembering people’s names, being flexible and not being rushed were also cited as key reasons that encouraged customers to tip.
“Providing that little extra clearly goes a long way in leaving a positive lasting impression on both hotel guests and diners.”
Anu Christie-David, Customer Development Manager, Nestlé Professional UK & Ireland
Complimentary treats are a big opportunity to reassure consumers of the quality of their experience and play a subtle, but important, role in encouraging them to leave positive reviews.
Individually wrapped POLO® sweets are available in cases of 6 x 660g bags in either refreshing Clear Mint or five Fruit flavours: blackcurrant, orange, lemon, lime and strawberry, providing variety to the complimentary market.
1OnePoll POLO Survey on behalf of Nestlé Professional, April 2015