As the Official coffee, vegan and vegetarian partner of Manchester City, we will work with the club to provide new opportunities for its supporters across strategic channels.
The collaboration will deliver engaging content, matchday activations, promotions, rewards and events designed to push the boundaries of innovation and customer experience within our portfolio of food and beverage solutions.
Our new plant-based Garden Gourmet burger, Nescafé Azera coffee and YES! nut, fruit and vegetables snack bars will also be added to the matchday food and beverage offering at the Etihad and Academy Stadiums.
The partnership also aims to create new opportunities for the local community using football and food service as tools for social change.
We will be supporting the Club’s charity, City in the Community, by lending its expertise to help develop a new employability programme. The programme will use football and the foodservice industry to provide young people with skills, qualifications and pathways into local employment opportunities.
Katya Simmons, our Managing Director, said:
“The partnership with Manchester City, the Premier League champions, will help further boost the value we offer as a leading food and beverage company. This strategic collaboration aligns to Nestlé Professional® and City’s shared values to create new opportunities to nurture talent, make more possible and help communities”.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said:
“Manchester City prides itself on partnering with some of the world’s leading organisations, so we are thrilled to be announcing this exciting new partnership with Nestlé Professional®. By enhancing the vegan options throughout our stadiums, we are offering fans an even wider selection of high- quality food and beverage options.
“This relationship exemplifies the Club’s ongoing commitment to sustainability and throughout the partnership, we will be collaborating on several exciting initiatives that use football as a force for social good to empower better lives and help drive new opportunities”.
More details on match day activations, competitions and promotions will be made available over the coming months on our website and social media channels.
About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, including four Premier League titles (2012, 2014, 2018, 2019), and six FA Cups. Manchester City FC is one of seven clubs comprising the City Football Group and counts New York City FC and Melbourne City FC among its sister clubs.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
For more information, please visit www.mancity.com