Nescafé® launches online coffee-to-go hub to help c-stores drive sales

Tuesday, October 6, 2020

NESCAFÉ, the coffee experts, have launched a new online coffee-to-go hub as a one stop shop destination to help coffee-to-go customers and convenience stores grow their hot drinks trade and maximise their sales from coffee.

NESCAFÉ coffee-to-go header image featuring mobile and laptop views of the website

The hub, live from today, promises all the latest coffee market trends, advice and tips for success, plus access to a ‘click n deliver’ online ordering service. And bringing together the entire NESCAFÉ coffee-to-go range in one place, from the entry level NESCAFÉ &Go simple coffee machine and the new NESCAFÉ Mini Bean to Cup Coffee Machine with whole beans, to the NESCAFÉ AZERA To Go roasted Arabica coffee beans & fresh milk solution.


Charlotte Smith, Category Manager - Coffee-to-Go, says:

“As a nation, our love of coffee has reached new levels. Three in four Brits now drink at least one cup of coffee out-of-home a week1, meaning convenience coffee has never been more important. Our on-the-go hub has been designed to help convenience stores maximise the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans.

The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver’*. Our aim is to help the convenience retailer by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with their local community.” 


The NESCAFÉ coffee-to-go hub is free to join!


image of 2 NESCAFÉ swing signs

Sign Up For Member Benefits

As well as access to a coffee community, and sales boosting hints, tips and market advice members will benefit from a tailored CRM plan, exclusive offers and unique coffee bundle deals as well as receiving timely replenishment reminders for repeat stock ordering. Plus, members can also order free branded point of sale display for both the NESCAFÉ &GO and NESCAFÉ Mini Bean to Cup Coffee Machine to drive customer awareness and sales.

Image of NESCAFÉ Bean to Cup Machine with a coffee bean background

Opening Deal!

As an opening deal, members can purchase the new NESCAFÉ Mini Bean to Cup Coffee Machine and benefit from two 600 cup bundle offers worth a total of £2400**. This new machine, with visible whole bean hopper, promises a coffee-shop style experience with the authentic richness and aroma of a fresh whole bean to cup solution. From espresso and Americano, to lattes, cappuccinos and delicious hot chocolate, all product items can be purchased via the hub shop and delivered direct.



  1. Allegra World Coffee Portal – Project Café UK – Strategic Analysis, December 2018 

*Applies to the ‘standard delivery’

**Based on two bundles, each containing sufficient ingredients for 600 drinks (500 coffee, 100 chocolate) when sold at £2 per cup (600 drinks x 2 bundles = 1200 servings @£2= £2400). Total value will vary depending on sell-out price. Pricing is at the sole discretion of the retailer. See full terms and conditions for more details.

**Applicants will be required to create an account and update their registration details including a qualifying machine serial number via Upon verification of their account and sales information, an email will be sent to their chosen email address from, which will include their promotional code. The promotional code can only be redeemed through the webshop at Maximum of one free bundle can be claimed per single transaction. Maximum of two bundles per machine purchased can be claimed overall throughout the duration of the promotion.  Offer ends on 07/10/2021, subject to availability of qualifying machines. Participants may claim one offer (two bundles) for each qualifying machine purchased during the stated promotional period. Two free bundles include sufficient stock to make 1200 servings in total^ can be redeemed via the webshop at when the promotional code provided via email from the Promoter is applied. For further details and full terms and conditions for this offer can be view here

General web shop terms and conditions can also be viewed here

^Each bundle contains: NESCAFÉ Selezione Wholebean 6 x 1kg (1 case), NESTLÉ Hot Chocolate 10 x 1kg (2 cases), NESTLÉ Milano 100% Skimmed Milk Powder 10 x 500g and 600 cups and lids.
Promoter: Nestlé UK Ltd, Nestlé Professional UK, 1 City Place, Gatwick RH6 0PA