Finer, Fuller, Golder
We've relaunched NESCAFÉ GOLD BLEND with a new and improved blend and redesigned elegant packaging. You may have recently seen TV and social media ads, or point of sale material which communicates the refreshed packaging design and new recipe.
Watch the short video below to discover the journey of our new recipe to create the perfect cup for the moments that matter.
The Arabica and Robusta coffee beans in our recipe have been carefully selected, then roasted to bring out their natural flavour. Our recipe also contains mountain grown Arabica beans ground ten times finer to unlock the soul of the bean. The result is a delicious coffee that helps make everyday moments extraordinary.
What are the benefits of the new recipe?
Thanks to the introduction of micro ground coffee the new recipe has; richer aroma, more intense overall flavour, more coffee and roasty flavour, whilst maintaining the same smoothness.
What is the micro ground coffee in NESCAFÉ GOLD BLEND?
The micro ground coffee in NESCAFÉ GOLD BLEND is roasted mountain grown Arabica beans ground ten times finer to deliver a richer aroma and more intense overall flavour.
What is Arabica coffee?
There are two main bean types, Arabica and Robusta coffee beans. Arabica coffee beans are grown at a higher altitude than Robusta beans, and deliver richness of flavour, while Robusta coffee beans delivers depth of flavour.
Moments that matter in the workplace
We visited three workplaces for the day and swapped their standard instant coffee for new NESCAFÉ GOLD BLEND to see if they liked it. Watch the video below and find out what happened…
So, if like the workplaces we visited, you like drinking coffee at work or serve it to your customers then why not try new NESCAFÉ GOLD BLEND in your business.
Honestly this actually inspired me to reconnect with someone I miss and helped me through the hardest time thanks— Marcos (@Markus2803) October 30, 2017
Savour the difference
Introducing the new NESCAFÉ GOLD BLEND range, now available in wholesalers, cash and carry's and office suppliers nationwide. Featuring new premium packaging across a range of formats (tins, sachets and refill packs) and carefully selected coffee beans, care and attention has been taken at every step of the process – from the selection of the cherry beans, the roasting, the grinding and the preparation – to ensure a premium coffee experience in every cup.
NESCAFÉ GOLD BLEND is crafted with care for the moments that matter.
*IRI MAT 52 weeks June 2017 Independent Grocers