Confectionery is largely an impulse purchase so as a vendor it’s important to offer something that will answer consumers’ needs at that particular time; whether that’s something to keep them going at work, or something with a bit more bite whilst on-the-go.
This is often very different to what consumers are looking for in their weekly shop, so offering a product like KITKAT Chunky White Chocolate bar, that can’t be picked up from the supermarket shelves offers a point of differentiation for consumers when purchasing confectionery on-the-go. Voted by the nation as the second most popular KITKAT Chunky^, so could play a role in broadening the appeal of your confectionery range and attracting new purchasers.
*White chocolate category sales +30bps YOY
**OOH delivered wholesale sales out value data to 25 March 2017
^KitKat Chunky White Chocolate received 30% of ‘Chunky Champion’ votes in 2012.