COVID-19 Consumer, Shopper & Foodservice Insights

Thursday, April 23, 2020

Brands are being bombarded with information on how to behave during the current COVID19 crisis. Trying to develop a strategy that does not ignore the seriousness of the situation but also helps brands thrive is something we can help advise our customers on.

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Bringing Insight to the Industry

Right now, brands are being bombarded with information on how to behave during the current COVID19 crisis. Trying to develop a strategy that does not ignore the seriousness of the situation but also helps brands thrive is something our customers have been asking for our advice on. 

In response to this, we have started a series of weekly updates and webiners for our customers and prospects to help them cut through the noise and develop strategies that may help them know how to act now and in the future to help their brand succeed. 

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Weekly Insight Report Week Ending 10/07/20

In this weeks report we highlight:

  • The increase in high street footfall following the re-opening of the hospitality sector
  • The decline in food to go demand as consumers continue to work from home, alongside the growth of delivery ‘in-home dining’
  • The growth of the online grocery channel with YoY increases in penetration, trip size and spend
  • How retailers are adapting by reviewing restrictions instore and seeking to reduce delivery times

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Weekly Insight Report Week Ending 03/07/20

In this weeks update we highlight:

  • Restrictions lifting with pubs, restaurants, hairdressers, cinemas and theme parks reopening on Saturday 4th with strict social distancing rules in place
  • The arrival of Super Saturday with footfall +19.7% vs last week and rising sharply after 5pm (+26% in central London, +29.4% in regional cities)
  • The growth of online grocery and convenience with both still in double-digit growth
  • How the convenience channel is changing as consumers buy more to support in-home meal

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Weekly Insight Report Week Ending 26/06/20

In this weeks update, we highlight:

  • The lifting of lockdown restrictions across Europe
  • The ongoing importance of health with consumers increasing their meat free meals, looking for foods to support their immune systems and cutting back on unhealthy snacks
  • The continued growth of online grocery shopping despite the easing of lockdown
  • Plus how the foodservice sector continues to re-open with an ongoing focus on hygiene and safety

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Weekly Insight Report Week Ending 19/06/20

In this week’s update, we highlight: 

  • Despite retail sales up by 12% in May, it remains well below pre-Covid levels. Online sales achieved the highest level on record in May which accounted for 33.4% of total spending.
  • A +22% increase in OOH occasions in May vs. April was noted. As retail re-opens, more people return to work and the frequency of outdoor meetings between friends and family increases, there were 79M more OOH occasions which indicates that OOH consumption is slowly recovering although it may not return to pre-COVID levels. 
  • Home cooking fatigue is slowly creeping in and consumers are seeking inspiration and practical solutions such as meal kits, ready meals, recipe boxes, deliveries and takeaways from retailers and restaurants. Retailers, operators and D2C businesses are increasingly focusing on this need and competing with each other to fulfil demand.

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Webinar: COVID-19 Impact on Foodservice

Watch our exclusive webinar in partnership with Mintel for the latest update on changes in consumer lifestyles and the subsequent impact on the Foodservice industry.

 

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DOWNLOAD FULL REPORT HERE

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Weekly Insight Report Week Ending 12/06/20

In this weeks update we highlight:

  • The growing tension between reducing single use plastic & increasing hygiene
  • The increasing trend towards localism in the short and long term
  • Re-Opening of the Hospitality Sector
  • Winning Market Strategies for Brands

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Weekly Insight Report Week Ending 05/06/20

In this week’s update, we highlight:

  • What people are most looking forward to doing after lockdown
  • How grocery retail stores around the world are evolving to accelerate digital capabilities and online delivery
  • How retailers are expanding their offering with food boxes remaining a popular Covid-19 initiative
  • How OOH operators continue to expand service and to focus on hygiene and social distancing

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Weekly Insight Report Week Ending 29/05/20

In this week’s update, we highlight:

  • The lesson from 2008 crisis and why brands need to prove to consumers their value to compete against PL.
  • We note the emergence of new tensions for consumers around productivity and work, their role in a community and socializing.
  • The rise of online growth and share, fuelled by new shoppers
  • How OOH operators continue to reopen sites across the UK and they are improving safety to protect and reassure employees and customers. 

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Weekly Insight Report Week Ending 22/05/20

In this week’s update, we highlight:

  • The key differences & similarities of the shopper behaviors & attitudes between 2020 so far vs 2008 
  • How Foodservice operators, especially restaurant chains & coffee shops, continue to gradually open more sites to offer delivery, take away, drive through collection & walk
  • We note the rise of emerging trends on how we shop, we pay but as well the way that products are delivered

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Weekly Insight Report Week Ending 15/05/20

In this week’s update, we highlight:

  • How Foodservice operators, especially QSR and coffee shops, continue to open more sites to offer delivery, take away and drive through collection. 
  • We note the rise of new innovative routes to consumer through partnerships with the likes of Uber Eats and Deliveroo
  • The shift in consumer habits of shopping more at their local independent stores and the desire to continue supporting local businesses.

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Weekly Insight Report Week Ending 08/05/20

Highlights include the growth in penetration of online and the convenience channel, plus how the convenience sector is transforming with the rapid roll out of home delivery.
 

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Weekly Insight Report Week Ending 01/05/20

Highlights include the economic impact of COVID-19, plus ‘Food to Go’, ecommerce and digital learnings from China post lockdown.​ 

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Kantar: COVID-19 impact on the market & consumer behaviour

Watch our Webinar in partnership with Kantar, to see how behaviour and consumption is changing and what

could be expected in the future, with a specific focus on the OOH market, particularly delivery and online.

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For more news on how Nestlé Professional is supporting people during this crisis, please check these pages regularly. 

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