COVID-19 Consumer, Shopper & Foodservice Insights

Thursday, April 23, 2020

Brands are being bombarded with information on how to behave during the current COVID19 crisis. Trying to develop a strategy that does not ignore the seriousness of the situation but also helps brands thrive is something we can help advise our customers on.

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Bringing Insight to the Industry

Right now, brands are being bombarded with information on how to behave during the current COVID19 crisis. Trying to develop a strategy that does not ignore the seriousness of the situation but also helps brands thrive is something our customers have been asking for our advice on. 

In response to this, we have started a series of weekly updates and webiners for our customers and prospects to help them cut through the noise and develop strategies that may help them know how to act now and in the future to help their brand succeed. 

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Weekly Insight Report Week Ending 29/05/20

In this week’s update, we highlight:

  • The lesson from 2008 crisis and why brands need to prove to consumers their value to compete against PL.
  • We note the emergence of new tensions for consumers around productivity and work, their role in a community and socializing.
  • The rise of online growth and share, fuelled by new shoppers
  • How OOH operators continue to reopen sites across the UK and they are improving safety to protect and reassure employees and customers. 

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Weekly Insight Report Week Ending 22/05/20

In this week’s update, we highlight:

  • The key differences & similarities of the shopper behaviors & attitudes between 2020 so far vs 2008 
  • How Foodservice operators, especially restaurant chains & coffee shops, continue to gradually open more sites to offer delivery, take away, drive through collection & walk
  • We note the rise of emerging trends on how we shop, we pay but as well the way that products are delivered

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Weekly Insight Report Week Ending 15/05/20

In this week’s update, we highlight:

  • How Foodservice operators, especially QSR and coffee shops, continue to open more sites to offer delivery, take away and drive through collection. 
  • We note the rise of new innovative routes to consumer through partnerships with the likes of Uber Eats and Deliveroo
  • The shift in consumer habits of shopping more at their local independent stores and the desire to continue supporting local businesses.

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Weekly Insight Report Week Ending 08/05/20

Highlights include the growth in penetration of online and the convenience channel, plus how the convenience sector is transforming with the rapid roll out of home delivery.
 

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Weekly Insight Report Week Ending 01/05/20

Highlights include the economic impact of COVID-19, plus ‘Food to Go’, ecommerce and digital learnings from China post lockdown.​ 

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Kantar: COVID-19 impact on the market & consumer behaviour

Watch our Webinar in partnership with Kantar, to see how behaviour and consumption is changing and what

could be expected in the future, with a specific focus on the OOH market, particularly delivery and online.

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For more news on how Nestlé Professional is supporting people during this crisis, please check these pages regularly. 

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