NESCAFÉ, our coffee experts brand, have released a new guide revealing the potential for local businesses to capitalise on the freshly ground coffee-to-go market.
What do coffee consumers want?
The guide, called Brewing profits locally: One cup at a time, shows that almost two-thirds (61%) of consumers would be more interested in purchasing a freshly ground coffee-to-go if it was a well-recognised brand and at an affordable price under £2 a cup (compared to a coffee shop)1, making a strong case for the bean-to-cup coffee machine in local convenience stores (pricing is at the sole discretion of the retailer).
The research, which features a Onepoll survey of 1,000 regular coffee drinkers in the UK, also highlights the trend towards supporting local retailers, with 70% of consumers using them for ‘top-up’ shops and more than half (51%) citing a visit to their local convenience store as a way to support local businesses1.
The guide shows that quality, price and speed of service are the three most important factors for consumers when it comes to deciding to purchase coffee-to-go1.
New coffee-to-go opportunities for small businesses and local stores
Charlotte Smith, our Category Manager – Coffee-to-go, says:
“The guide underlines the huge potential for coffee-to-go in the convenience space. As more people shop and work locally, small business and convenience store owners have the opportunity to satisfy consumers and drive loyalty through a quality fresh bean coffee offering.”
“Our survey also shows that a trusted brand and affordable price point are important, making the NESCAFÉ Mini Bean to Cup Coffee Machine ideally placed to help local convenience stores compete with coffee shops and tap into a new consumption occasion as local shoppers look to take coffee-to-go back to their home working spaces.”
NESCAFÉ offers convenience retailers a range of coffee-to-go solutions, including the NESCAFÉ &GO Machine, which is a quick and easy to use pre-filled cup solution, ideal for shops that serve up to 15 cups per day and who are looking to attract busy customers who want their favourite coffee, tea or hot chocolate. Alternatively, the NESCAFÉ Mini Bean to Cup Coffee Machine offers customers a fresh bean coffee-shop style experience – from espresso and Americano, to lattes, cappuccinos and hot chocolate.
As an opening deal, members can benefit from two 600 cup bundles worth £2400** when purchasing a qualifying NESCAFÉ Mini Bean to Cup Machine.
The Brewing profits locally: One cup at a time guide follows the launch of NESCAFÉ’s new online coffee-to-go hub. The hub features more about the latest coffee market trends, advice and tips for success, plus access to a ‘click n deliver’ online ordering service as well as POS materials.
Download Brewing profits locally: One cup at a time to find out more.
Register your interest in our the Nescafe Mini Bean to Cup by clicking here
For more information about the coffee-to-go-hub, visit www.coffeetogo.co.uk.
- Onepoll UK 1,000 regular coffee drinkers survey, Oct 2020
**Based on two bundles, each containing sufficient ingredients for 600 drinks (500 coffee, 100 chocolate) when sold at £2 per cup (600 drinks x 2 bundles = 1200 servings @£2= £2400). Total value will vary depending on sell-out price. Pricing is at the sole discretion of the retailer. See full terms and conditions for more details. Each bundle contains: NESCAFÉ Selezione Wholebean 6 x 1kg (1 case), NESTLÉ Hot Chocolate 10 x 1kg (2 cases), NESTLÉ Milano 100% Skimmed Milk Powder 10 x 500g and 600 cups and lids. Subject to availability, an alternative high quality product may be substituted.
**Abridged Terms and Conditions: Open to any UK & ROI mainland site who purchases a NESCAFÉ Mini Bean to Cup machine (delivered and installed) between 07.10.2020 and 07.10.2021 only. Offer cannot be applied retrospectively. Internet access required. Offer not available to customers with an existing agreement in place. Applicants will be required to create an account and update their registration details including a qualifying machine serial number via www.coffeetogo.co.uk. Upon verification of their account and sales information, an email will be sent to their chosen email address from [email protected], which will include their promotional code. The promotional code can only be redeemed through the webshop at www.coffeetogo.co.uk. Maximum of one free bundle can be claimed per single transaction. Maximum of two bundles per machine purchased can be claimed overall throughout the duration of the promotion. Offer ends on 07.10.2021, subject to availability of qualifying machines. Participants may claim one offer (two bundles) for each qualifying machine purchased during the stated promotional period. Two free bundles include sufficient stock to make 1200 servings in total** can be redeemed via the webshop at www.coffeetogo.co.uk when the promotional code provided via email from the Promoter is applied. For further details and full terms and conditions visit: https://www.coffeetogo.co.uk/terms-and-conditions-of-sale
Promoter: Nestlé UK Ltd, Nestlé Professional UK, 1 City Place, Gatwick RH6 0PA