“Coffee is what makes our office. From our morning coffee, to the goal of working to a coffee break, to enjoying the taste of something well deserved.”
Nestlé Professional Research, April 2016. Feedback from 1 of 10 interviews held with office employees and purchase decisions makers who had trialled NESCAFÉ Dolce Gusto in their offices.
But there are lots of challenges that employers and/or purchase decision makers face when looking at coffee for the workplace. Employers want their staff to be happy and to feel valued in their workplace. In slightly larger offices which may have a purchase decision maker, usually a receptionist or office manager, the challenge for them is that they want to make everyone happy with the coffee they order for the office, yet at all times need to make sure they are sticking within their budget.
This is why we have launched NESCAFÉ Dolce Gusto into the workplace market. The Majesto automatic coffee machine has specially developed functions so you can enjoy the quality, creativity and modernity of coffee shop coffee in the workplace.
We have a wide range of drinks too, and even have choices for non-coffee drinkers: from Americano and Cappuccino to an indulgent-tasting Chococino and frothy Latte Macchiato and a Café au Lait option. All of our coffee capsules contain fine roast and ground coffee beans, carefully selected for richness to deliver an excellent mug of coffee every time.
1. CGA Strategy, February 2015