Making the most of the break occasion with KITKAT®

Tuesday, February 13, 2018

Tea and coffee breaks are a quintessential part of any working day, with workers having an average of 12 cups of coffee each week^.  When looking for a sweet treat to have alongside a tea or coffee, we know that KITKAT is the first choice**. 


KITKAT Joe the Mug on pack promotion. 8 design to be won! Keep a look out for promotional packs.

Break Partners

KITKAT and coffee are ideal break partners which is why KITKAT have launched a big above the line on-pack promotion called ‘Joe the Mug’, where consumers can win their very own Joe the Mug by entering the competition online.


KITKAT 4 Finger Joe the Mug promo packKITKAT Chunky Joe the Mug promo pack



Joe the Mug on tour

To maximise the break occasion, we're excited to be taking Joe the Mug on tour to several workplaces across the country. During February and early March we will be pitching up our KitKat Café and encouraging consumers on site to kick back and Have a Break, Have a KITKAT. Consumers have the opportunity to make the most of their break with colleagues and join in the games for a chance to win a Joe the Mug and other KITKAT items.



Samples of our new NESCAFE® GOLD BLEND® will also be available for consumers to take away and enjoy on their next coffee break. 

Follow us on Twitter and Facebook or search #JoeABreakOnTour to see the campaign in action.



^Kantar Worldpanel, 52 w/e 21 May 2017.

**Kantar Worldpanel, 52 w/e 21 May 2017 (12% of KITKAT occasions feature a hot beverage)

*UK, IoM, CI & ROI. 18+. Closes 31.08.18. Internet access required. No purchase necessary in NI. T&C’s apply. See promotional packs for details.