Why Your Business Can't Ignore Coffee To Go

Tuesday, July 25, 2017

It doesn’t matter where you go, everyone seems to want to be part of the UK’s booming coffee market, and it’s easy to understand why. From pubs, to fast food operators and high street bakeries, all are looking to offer coffee because customers want it. Here we look at some key stats which will convince you that catering for the on the go market is a fantastic opportunity for your business regardless of its size.

 

The on the go market is worth £1.6 billion   

On the go is a £1.6bn market1.

 

 

Over 400 billion cups of coffee are consumed globally every year

Coffee is the world’s most popular drink with over 400 billion cups consumed globally every year2.

 

 

 
52% of UK coffee sales are on the go   
 

52% of UK coffee sales are on the go3.

 

 
 
57% of coffee is drunk at breakfast
 

Sales of hot drinks to go tend to peak in the morning: 57% of coffee drunk at breakfast, 34% between meals and 13% at other meals4. 

 

 
 
Hot drinks to go shoppers buy more food and petrol from forecourts   
 

Hot drinks to go shoppers buy more food and petrol from forecourts, helping to increase traffic and average basket spend5.

 

 
 
47% of hot drinks consumers buy at least every other day
 

Hot drinks consumers are more loyal, with 47% buying at least every other day6.

 

 
 
80% of consumers visit a coffee shop regularly   
 

80% of consumers visit a coffee shop regularly7.

 
 
 
 
The food and drink market is expected to grow to £7.8 billion by 2020
 

The food and drink market in the UK is expected to grow to £7.8bn by 2020.8

 

 
 
Nescafé is the UK's favourite coffee brand
 

NESCAFÉ® is the UK’s favourite coffee brand9 and we manage the journey from bean to cup.

 

 
 
Customers now demand responsibly sourced coffee
 

Our partnership with the Rainforest Alliance and the NESCAFÉ Plan will help you build trust with customers who demand responsibly sourced coffee. 

 

 

 
42% say hot drinks are the main reason for a convenience store visit
 

42% say that hot drinks are the main reason they visit a convenience store10.

 

 

 
72% who bought hot drinks spend just 6 minutes in store
 

Speed is key, with 72% who bought hot drinks spending just 6 minutes in the store11.

 

 
37% of hot drink buyers only want their favourite brand
 

Brand is important, with 37% of hot drink buyers saying if their brand wasn’t available, they’d go without12.

 

 

CALCULATE YOUR TURNOVER

To see how a NESCAFÉ Coffee To Go drinks machine could boost your sales, try our turnover calculator

Calculate

 

Sources:

(1) Allegra Coffee Report, 2015; (2) Institute for Scientific Information on Coffee, 2017; (3) Allegra Coffee Report, 2015; (4) (5) (6) Him! Research, 2015; (7) Allegra Coffee Report, 2017; (8) Allegra Eating Out Report; (9) IRI MAT 52 weeks March 2017; (10) (11) (12) Him! Research, 2015.

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