Why people are looking at vending differently

Tuesday, December 13, 2016

Vending operators like Craig Holt are seeing perceptions of the vending machine change. And it’s happening fast.

A vending operator next to a Nescafé Gold Blend Barista Style machine

Why did you choose NESCAFÉ® GOLD BLEND® Barista Style?

Although we currently use other premium instant vending machines across our sites, we wanted to try the new NESCAFÉ GOLD BLEND Barista Style vending solution at a commercial site for two key reasons.

One, we felt the quality of coffee was that much better so we had no doubt it would appeal to customers. Two, the machine has touchscreen media technology which provides ease of use and aids the overall customer experience which we thought would make a huge difference to sales.

Which features have impressed you most?

The fact our users can select and customise their favourite coffee to meet their preferred taste, all at the touch of a screen. This is particularly important on public sites as people can find other styles of vending machines difficult to navigate.

How has your new vending solution affected sales?

The ability to customise drinks has made a real difference to sales. So far, we have already seen an increase in cup sales of 13% and during peak weeks we have achieved sales of 700 cups. What’s more, since including the option of flavoured syrup and coffee shots we have found that customers opt for extras on 10% of all drinks.

“We have already seen an increase in cup sales of 13%.”

One of the main challenges for any vending outlet is the ability to increase the price of the products to gain higher margins. However, with NESCAFÉ GOLD BLEND Barista Style we can offer a range of premium coffees which customers can tailor with extra shots of syrups or coffee at a price that we think offers fantastic value for money.

How have your customers reacted?

When customers see the recognisable branding of the machine and cups they instantly gain confidence in the quality of the machine and product. The feedback we have received so far has supported this with people commenting on how good the overall experience of the NESCAFÉ GOLD BLEND Barista Style vending offering has been.

“When customers see the recognisable branding of the machine and cups they instantly gain confidence.”

Craig Holt, Managing Director, Northbridge Vending Company