Customers go for NESCAFÉ® drinks

Tuesday, December 13, 2016

NESCAFÉ® &GO® is a compact counter-top solution that allows convenience stores like Sewells News in East Molesey to tap into growing hot drinks market. Following the recent addition of a NESCAFÉ &GO machine to his store, Anish Patel has seen an increase in new customers.

 

Anish Patel, a convenience store owner in East Molesey

Attracting footfall

“We open at 5am and there is a lot of passing traffic as people walk to work,” says Anish. “Advertising that we sell a recognisable brand of coffee such as NESCAFÉ® with a simple board outside the store brings in new customers looking for a hot drink on their journey.”

Fast returns

“The machine costs £99* and we sell 10-15 drinks each day, making it a great, fast-return investment for the store,” says Anish. Just 20 cups a day sold at the RRP of £1.50 can generate an approximate incremental turnover of £10,950 and covers the cost of the machine in less than 2 weeks**.

“The machine costs £99* and we sell 10-15 drinks each day, making it a great, fast-return investment for the store.”

Anish Patel, Sewells News, East Molesey

Increasing revenue

“We sell hot drinks consistently throughout the day and have noticed an increase in sales with the machine,” says Anish. “It’s bright and eye-catching and a simple prompt from the store staff encourages customers to treat themselves.”

Quality choices

The coffee-based drinks use NESCAFÉ®, the UK’s favourite coffee. Also included are AERO® Hot Chocolate and Tetley Tea. “The machine itself is exactly what our customers were looking for,” says Anish. “A simple self-service machine with plenty of choice. The cappuccino is our biggest seller, but the hot chocolate and latte are also customer favourites.”

New opportunities

“The morning is a key time for passing trade looking for a warming drink and the NESCAFÉ &GO machine allows for cross-promotion, making us a takeaway destination as well as a convenience store and encouraging customers to pick up a cereal bar or croissant too.”

“The NESCAFÉ &GO machine allows for cross-promotion, making us a takeaway destination as well as a convenience store.”

Anish Patel, Sewells News, East Molesey

Dedicated support

Each machine comes with a 12-month warranty and support from our excellent customer service team.

 

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