Publicans trial NESCAFÉ AZERA for one month

Tuesday, December 13, 2016

To see how NESCAFÉ® AZERA® went down with businesses and their customers, we asked three pubs to trial it for a month.

Nescafé Azera being served over a pub bar
Nescafé Azera being served over a pub bar

The Richmond Arms, Bath

“We’ve had a wholly positive response from customers. In fact, coffee sales increased by 70% during the trial period. The quality is a lot more consistent than what we’ve had previously, which is obviously good for business.”

“Now that we’ve tried it, I would say there is a gap in the market for barista-standard instant coffee, and I would absolutely recommend it to other pubs.”

“Coffee sales increased by 70% during the trial period.”

Garath Rownley, The Richmond Arms, Bath

The Wishing Well, Palmers Green

“All our customers said they liked the coffee and would come back for more. I would recommend it to other pubs, especially if they wanted something quick and handy.”

The Royal Oak, Bath

“I personally think it’s very nice and everyone has liked it. I would recommend it to other pubs for the ease of use, plus it’s consistent and you get a frothy coffee”