A group of friends sitting around a table and happily eating together

As we all navigate our way through the challenges posed by COVID-19, we're here for you every step of the way to support the industry and help rebuild consumer confidence. As the country moves along the pandemic curve, we are starting to see glimmers of increasing optimism levels. Understanding how to navigate the current uncertainty and possible changes that follow is key to planning for recovery post lockdown.


Localism & Community has never been more important

Localism and community have never been more important than right now. Connection with the community has deepened during lockdown: from weekly clapping for the NHS to supporting local businesses by ordering delivery boxes and gift cards to spend once restrictions are relaxed. This community support is predicted to continue, with consumers feeling comforted by familiarity, and localism increasing due to remote working and current restrictions*.
*WGSN Covid-19 Food Change Accelerators

The Key to Long-Term Advocacy

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Sustainability and Waste

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