Rebuilding Consumer Confidence Is Now Everything
Reviewing consumer behaviour during lockdown
and how this could impact businesses in the future.
As we all navigate our way through the challenges posed by COVID-19, we're here for you every step of the way to support the industry and help rebuild consumer confidence. As the country moves along the pandemic curve, we are starting to see glimmers of increasing optimism levels. Understanding how to navigate the current uncertainty and possible changes that follow is key to planning for recovery post lockdown.
Localism and community have never been more important than right now. Connection with the community has deepened during lockdown: from weekly clapping for the NHS to supporting local businesses by ordering delivery boxes and gift cards to spend once restrictions are relaxed. This community support is predicted to continue, with consumers feeling comforted by familiarity, and localism increasing due to remote working and current restrictions*.
*WGSN Covid-19 Food Change Accelerators
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We've looked at some of the most effective ways you can attract customers and generate new business, while considering the changes in habits and behaviour as a result of COVID-19.Read More