Rebuilding Consumer Confidence Is Now Everything
Reviewing consumer behaviour during lockdown
and how this could impact businesses in the future.
As we all navigate our way through the challenges posed by COVID-19, we're here for you every step of the way to support the industry and help rebuild consumer confidence. As the country moves along the pandemic curve, we are starting to see glimmers of increasing optimism levels. Understanding how to navigate the current uncertainty and possible changes that follow is key to planning for recovery post lockdown.
Localism & Community has never been more important
Localism and community have never been more important than right now. Connection with the community has deepened during lockdown: from weekly clapping for the NHS to supporting local businesses by ordering delivery boxes and gift cards to spend once restrictions are relaxed. This community support is predicted to continue, with consumers feeling comforted by familiarity, and localism increasing due to remote working and current restrictions*.
*WGSN Covid-19 Food Change Accelerators
Post COVID-19 Consumer Changes
The COVID-19 pandemic has created new consumer habits. Here are a few predictions regarding the consumer behaviour changes to be expected and what to look out for as normality returns.
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Life in Lock Down
As the impact of COVID-19 pandemic on buying habits is coming into clearer focus, we looked at how the changing consumer needs might affect businesses like yours.
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Attracting Different Demographics
We've looked at some of the most effective ways you can attract customers and generate new business, while considering the changes in habits and behaviour as a result of COVID-19.
Read MoreWe’re here to help you and your business. Whether you’re looking for creative food and drink solutions or need specific information on our range of products or services, just ask and we’d be happy to help. You can get in touch with us in a number of different ways.
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ROI: 00800 6378 5385
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