Nestlé Professional® Toque d’Or® partner Principal logo


Established in 1898 with the completion of The Principal London (formerly The Hotel Russell), Principal is a collection of city-centre hotels based in landmark buildings in exceptional locations across the UK. Their distinctive heritage and the relationships that they have with the neighbourhoods and cities in which they are located are the cornerstones of the Principal brand. Each of the hotels has a story to tell – of its history, its design and architecture, its quirks and characters, and its role in shaping the city and forging relationships with local partners, whether corporate or creative.

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